Stirling Council Website Survey

Stirling Council is asking the public to help shape its new website.

Working with Scotland’s leading digital transformation consultancy, Storm ID, a survey has been launched to help developers understand how people want to find information on the Council’s official website, with feedback used to inform the creation of a forthcoming new and improved site.

Councillor Margaret Brisley, convener of the Finance and Economy Committee, said: “The creation of a new website is one of several significant investments we’re making to transform how we interact and communicate with our residents.

Stirling.gov.uk had around 2.5million visits in 2020, underlining its role in how we serve our communities during a situation where face-to-face interaction was basically impossible. We want our site to provide a recognisable, trusted experience which gives citizens the confidence to engage digitally with the Council, repeatedly.

The ‘tree test’ survey asks a range of questions based on some of the website’s most popular functionality, such as paying Council Tax or reporting an issue, to test how easy it is to find information, and to follow the user’s logical navigation through the site.

By tracking the steps people opt take through these everyday scenarios, developers hope to build a more streamlined structure for the new site.

Arrangements for user research groups are also being finalised and will be released in due course.

To take part in the ‘tree test’ survey, visit: bit.ly/StirlingTreeTest

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